Social Media Image Sizes 2026: The Complete Cheat Sheet
July 20, 2026 · 7 daqiqada o'qiladi
Upload a beautiful graphic in the wrong size and the platform fixes it for you. Badly. Faces cropped out of thumbnails, CTA text hidden behind the like button, your carefully exported file re-compressed into mush. I keep this list taped to my monitor (figuratively — it's a bookmark) because checking takes two minutes and fixing it live takes twenty.
- Square post: 1080×1080 — boring, safe, always works
- Portrait: 1080×1350 (4:5) — owns more feed height, usually better engagement
- Landscape: 1080×566 — least screen space, rarely the right call
- Stories & Reels: 1080×1920, but keep the important stuff inside the middle 1080×1420 — the UI crowds top and bottom
- Profile photo: 320×320 (rendered as a circle, so mind the corners)
YouTube
- Thumbnail: 1280×720 (16:9) — the single most important image on the platform
- Channel banner: 2560×1440, but only the middle 1546×423 shows on every device
- Profile picture: 800×800
Thumbnails get displayed tiny — think 168×94 in a mobile feed. Bold text and high contrast at 1280×720 must still read after an 8x shrink. Quick sanity check I stole from a YouTuber friend: view your thumbnail at 10% zoom. Can't read it? Neither can your audience.
X, LinkedIn, Facebook
- X in-feed: 1600×900 displays fully; 1080×1080 works fine too
- X header: 1500×500
- LinkedIn post: 1200×1200 square or 1200×627 for links
- LinkedIn company cover: 1128×191 (yes, really that weird aspect)
- Facebook shared image: 1200×630; event cover: 1920×1005
Why the platforms are so precious about it
Three reasons, and I've been bitten by all of them. Cropping: their auto-crop knows nothing about your logo sitting in the top-left — it just chops to ratio. Quality: upload something bigger than the target and the platform re-compresses with settings more brutal than anything you'd choose yourself. Speed: a correctly sized 200 KB image snaps open on mobile; a 5 MB original makes people scroll past before it finishes.
Vertical formats add a fourth: the safe zone. Stories, Reels and TikTok paint usernames at the top and buttons at the bottom. Text outside the center strip gets covered. Designing at full 1080×1920 with content centered vertically dodges the whole problem.
Resizing without wrecking it
Golden rule: downscale yes, upscale no. Shrinking a 4000×3000 original to 1080×1080 stays sharp. Stretching a 400×400 graphic up to 1080×1080 will blur no matter what the marketing page of any upscaler claims. Start from the biggest source you have, resize down to the exact target, compress after.
The actual workflow takes about a minute: open the Image Resizer, type 1080×1350 (say), keep the aspect lock on, download. Over ~300 KB? One pass through the Image Compressor at quality 80. Everything happens in your browser, which I appreciate when the assets are unreleased campaign material.
Bookmark this
Platform specs drift over time and we update the numbers when they do. The underlying law doesn't change, though: hand each platform exactly the pixels it asks for, in a modern format, compressed with intent. Do that and your images show up the way you designed them — not the way some resizing algorithm guessed on your behalf.